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Creative Copywriting Frequently Asked Questions



If you've never worked with a copywriter before, you will have questions.  The following information is designed to help you, and put your mind at ease.
 

How do I work with you?

We can correspond by email, phone, in person (where applicable) or whichever method is most convenient for you. When you've briefed me on your proposed project, I'll research and create a quote for you.
 

Your brief can be detailed, as long as one or two pages, or as short as a few paragraphs.

If I need more information, I'll contact you before preparing the quote.

When you accept my quote, if applicable I'll create a plan or outline for your input. Then I deliver a draft, and final copy.

For long projects, we'll set some milestones, so you know at exactly what stage your project is, and you'll be kept updated with reports, usually weekly.

 

Project Outline:

1.      Send your brief to me:  What do you want to achieve with this project?

2.      Quote will be submitted.

3.      Once the quote is accepted and the deposit is paid, I will research and develop a plan.

4.      The first draft will be presented to you for evaluation and feedback.

5.     Final development of the project following your input.
 

 

Do you charge by the hour?

For larger projects, I'll quote for an entire project. This will help you to budget for the project.

For small tasks -- copyediting a mail-out, revising a web page etc -- I generally charge an hourly rate, based on the type of work involved, and estimate the number of hours before I start. This will be done via a written quote. 

What if I prefer a quote on the entire project for my small project?

There's no reason I can't quote that way.  It's your choice entirely.

 

How do I know the price won't change half-way through the project?

The quote is final. The only time the quote will change is if you decide to add additional tasks to the project.  In that case, a new quote will be submitted.

When the quote is submitted, you'll also be presented with a written agreement that you'll be asked to sign. This agreement outlines the way I work, and what will be expected from both parties.

This protects both of us from any misunderstandings.

Work will not begin on any project until the agreement is signed and returned, and the 50% deposit is paid.

 

How is payment handled?

You won't be asked to pay the entire fee upfront.  Once we've come to an agreement about my quote, and work is about to begin, one half of the agreed amount is due and payable. Another quarter of the fee is due when the first draft is completed, and the final instalment (last quarter) is due when the second draft is completed.

 

How do I pay?

The preferred method of payment for overseas clients is via PayPal, or I will accept 'foreign' cheques with prior arrangement, but only on projects over $150. (This is because of the bank's currency conversion charge for foreign cheques.)

If you're in Australia, I will accept cheques, or you can make a direct payment into my bank account.

 

What background information do you need?

For marketing projects, your current marketing materials, any research or focus groups that you've done, a description of your target audience, your web site URL, and optionally, the URLs of your primary competitors.

 

Do you have experience in my industry?

I've worked with clients in many industries: technology, health, business, community groups, telecommunications, and many more.

The most important aspect of your project is the actual writing, and the industry itself won't have a lot of bearing on the result.

 

Can you work to our deadline?

Absolutely!  What's a writer without a deadline?

I will always keep you updated on progress, and will meet your deadline.

 

Copyright © Write Essentials/Cheryl Wright
Last modified: 10/17/08